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Finding the Best Real Estate Professional
Finding the right real estate professional requires
doing a little research and asking a few questions.
A Certified Finance Specialist (CFS) has received
advanced training in finance and can protect you from
predatory lending practices. They are uniquely
qualified to save you time, money and stress with
every real estate transaction.
- You need to know as much as possible about the selling
process. What is the marketing strategy?
- What kind of
advertising will be done?
- Is the Realtor capable and
willing to communicate effectively?
- Can the Realtor
effectively present and sell the less-noticeable
assets of the property?
Real estate professionals also need to be
knowledgeable about the community. They need to have a
feel for the history of the area and the approximate
price that people will be willing to pay. Also, real
estate agents should know what the competition is and
how much it will affect your sale.
NEVER choose a Realtor on price alone. Remember that a
Realtor cannot magically raise the selling price of
the house. Consider the buyer. The purchaser won't
willingly pay too much; it's most likely that he or
she will do research on the market and try to find the
best product for the best price. Also consider that
the lender will require an appraisal for the property
and will base financing for the borrower off the sales
price or the appraisal-the LOWER of the two. The facts
simply cannot be changed, no matter which Realtor you
select. In spite of these unchangeable factors, the
realtor you select must be diligent and knowledgeable
and care about your needs.
If your property does not elicit attention within
several weeks, the cause can most likely be attributed
to one of four factors:
- Location
- Condition
- Price
- Terms
The location obviously cannot be changed but your
price should reflect a good, bad or fair location. You
should consider examining the conditioning of your
property and reevaluating the marketing strategy. Ask
your Realtor to give you an update of the competition
and compare your pricing strategy.
Remember that an overpriced house helps sell the
competition. A Realtor will show the overpriced house
first and then show their buyer what a good deal they
can get on a similar home nearby with a lower price.
You may also want to look at the financing terms you
were offering and adjust them to offer the buyer more
incentive to purchase your house over another one. A
Certified Finance Specialist can counsel you on
financing options that will help you open up the
market to more buyers.
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